Meghen Ehrich 
Consulting and Professional Development
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Google Analytics

2/24/2014

 
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Measurement Plan Activity

General Google Analytics Resources
  • Official Google Analytics Blog
  • Occam's Razor - Avinash Kaushik's, Google
  • Analytics Talk  - Justin Cutroni's, Google
  • LunaMetrics Blog
  • Higher Ed Analytics (blog)
  • Periodic Table of Google Analytics (Courtesy of: Depth of Knowledge by Jeffalytics)

Technical Google Analytics Resources/Articles
  • Campaign URL Builder
  • URL builder Spreadsheet
  • Event Tracking (option 1)
  • 10 Ideas for Event Tracking
  • Google Tag Manager (explained)
  • Google Tag Manager (sign up and implement)
  • 7 Google Analytics Filters to Understand Your Visitors
  • 8 Useful Google Analytics Filters (some repeats)
  • Event Tracking (Google Developers)
  • Combining / and /index for reporting purposes



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